What’s a BioCube? Good question – it’s a biodiesel processor that can supply clean and sustainable off-grid energy. SUDDENLY was briefed to build a website that clearly communicated this innovative company’s brand vision, and to create an animated video to help consumers understand how this complex product works. Tech made simple.
On taking the BioCube brief, SUDDENLY knew that this client needed to simplify their website, consider user experience and have the potential for growth. We recommended paring back the existing digital content. At the same time, new content in line with this approach was required: an animated explainer video to highlight the beauty and simplicity of the BioCube itself.
What We Created
The finished website achieved exactly what SUDDENLY aimed to deliver: a simplified but sophisticated offering that offered cut-through and lead generation opportunities. The hero piece was an animated video that introduced the brand and product, informing the audience about the BioCube lifecycle. Visually engaging, it distilled the essential info and benefits of the BioCube, and gave the audience the impetus and knowledge to explore further.VISIT THE WEBSITE